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Is Simplicity Overrated? That Time When Minimalism Killed The Production Game

    Minimalism. That’s a word that we’ve read a lot over the last decade. Although not quite as popular as it was a few years ago, the old concept of “less is more” has made some serious damage. Now don’t get me wrong. Many people think of me as a minimalist. While not inaccurate, this statement doesn’t quite paint the whole picture. For those of you who think minimalism means having only one grey T-shirt and one fork, here’s a quick reminder: Minimalism is not about numbers. It never was. It only means having enough. Nothing superfluous. Your enough will be… Read More »Is Simplicity Overrated? That Time When Minimalism Killed The Production Game

    The Music Industry Is Saturated, Right?

      Ever heard that uplifting statement? I’m not the first one to get depressed about where things are going, but still, I need to call bullshit where I see it. The music industry, as flawed as it is (and always was, to be fair), is not going anywhere. Is it saturated? I don’t think so. It only seems like it. The advent of social media levelled the playing field, and we all start from the ground up now. Sure, with a hard-working team and a solid PR campaign, you can start climbing pretty fast. Sprinkle it with some of the fairy… Read More »The Music Industry Is Saturated, Right?

      On Being Honest. (With Yourself and with Your Audience.)

        Hey, it’s me again. My name is Baptiste, I’m a record producer and mixer on the Old Continent. Today I will not be answering the following questions: – How to export your files for mixing? – Which sample rate should you use? – How to write an efficient melody over your beat? – How to double your streams on Spotify in ten minutes? These topics, as interesting and useful as they can be to an aspiring musician making music in their bedroom, do not interest me. I could pretend to care by answering these questions and trying to help the… Read More »On Being Honest. (With Yourself and with Your Audience.)

        Is AI the New Napster?

          Back in the early noughts, as some of you might remember, the music industry collapsed. The whole model got destroyed, wiped out, never to be seen again. Before that unfortunate event, we used to buy the music we wanted to listen to. I realise this foreign concept might appear unhinged to my younger cats out there, but it used to be the way. Thanks to that, labels were able to finance artists. They could pay for recording, touring, promotion, etc…Selling physical music made this industry possible since the very early days. Don’t throw rocks at me just yet. I will… Read More »Is AI the New Napster?